It’s that time of year again! This weekend is Bridal Market in New York City, which means our owner and a few lucky staff members get to make the drive up to the Big Apple to check out the latest in bridal fashion. While attending market is always fun and exciting, we’re there to work. This is the time we carefully select which designers and dresses we want to carry in our boutique, and it’s one of the most important aspects of our job. The designers we choose to carry and the specific styles we decide to order for our shop are a direct reflection of who we are as a boutique, so the pressure is on to choose wisely.
Before bridal market even begins we have to research and speak to the designers we already carry and designers we’re considering carrying, in order to make an appointment to view their collection. There are hundreds of fashion shows and viewings going on at the same time, making it impossible to see them all, so a lot of thought goes into deciding whose collections we’ll see and whose we won’t. Two of the most important things we take into consideration are the designers reputation for quality craftsmanship and their willingness to make their designs “bespoke,” so that they are easily customized to suit the needs and styles of our brides.
Our owner Susan is the designer of our in-house Sorbello Couture collection, so she has an eye for fabrics and construction, and she hand selects every piece we carry in our store. She’s developed close relationships with many designers during her time in the industry, and we find that our close partnerships with them ultimately benefit our brides. It especially comes in handy during bridal market, since many of the designers we work with will invite us to their private work rooms to view the collections, and this means we can get up close and personal with the designs in a way we wouldn’t have an opportunity to do during just a runway show. Getting such an in depth look at the designs means we know what changes can be made to the dresses and fabrics, we know what styles are up and coming, and we can assure our brides that they’re getting great quality because we have seen how these gowns are designed and crafted.
We can’t wait to see what bridal market has in store for us, and we’ll be working hard all weekend to be sure we choose only the best gowns for our brides. We’ll be sharing pictures straight from the runway and workrooms so that you can see everything that we’re up to, so be sure to follow us on Facebook and Instagram. NYC here we come!